Gowrish Prabhu / Ideas & perspectives
Marketing.AI.Technology.Transformation.
I write about the gap between transformation as designed and transformation as lived.
AI · MarTech · Growth · Operating Models
Management Thinking
01 / A signature idea
The map is not
the territory.
Plans give us direction. The real test is what happens when they meet the organisation—and whether the wider team can make change work at scale.
Selected ideas
The Map Is Not the Territory
Why Marketing Transformation Stalls at the Pilot Stage
Graduation Criteria: The Discipline Missing Between Pilot and Production
A pilot proves that something can work under controlled conditions. Graduation proves that the organisation can operate it when those conditions disappear. Most pilots have a demo day, but no real graduation test—and that is where production risk begins.
The Attribution Model Most Marketing Functions Avoid Building
Two ledgers, kept by two different teams, would reconcile perfectly if anyone actually sat down and ran the reconciliation. Nobody schedules it. Not because the work is hard to do, but because everyone involved has a reasonably good guess at what it would show, and a guess is more comfortable to live with than a […]
Four territories
of thinking
01
AI, Technology & Transformation
From technical possibility to capabilities that work across an organisation.
02
Marketing, MarTech & Growth
Connecting customer insight, platforms and marketing operations to growth.
03
Strategy, Operations & Execution
The decisions, ownership and everyday work that turn intent into outcomes.
04
Teaching & Management Thinking
Frameworks tested through cases, questions and the experience of a classroom.
Experience / Perspective
From building technology
to building capability.
25+ years across technology, marketing, analytics, AI and enterprise transformation.
My work has moved between the systems organisations invest in and the people, processes and decisions that make those investments matter.
ITC Infotech · Infosys · Infrasoft Technologies · Customer Centria
Accenture · Schneider Electric · Datawrkz · Firstsource
Practice meets the classroom
Teaching forces ideas to survive questions that PowerPoint never asks.
Digital Innovation and Transformation at PES University. Customer Relationship Management at ICFAI Business School.
Beyond work
A different way of looking.
Travel. Nature. Motorcycling. Photography.
Start a conversation