Gowrish Prabhu / Ideas & perspectives
Marketing.AI.Technology.Transformation.
I write about the gap between transformation as designed and transformation as lived.
AI · MarTech · Growth · Operating Models
Management Thinking
01 / A signature idea
The map is not
the territory.
Plans give us direction. The real test is what happens when they meet the organisation and whether the wider team can make change work at scale.
Selected ideas
The Map Is Not the Territory
Why Marketing Transformation Stalls at the Pilot Stage
The Crutch and the Coach: Rethinking How Learners Use GenAI
Across undergraduate classrooms and executive education programmes alike, a large and growing share of learners are using generative AI to bypass the cognitive work that learning requires, not to accelerate it.
Hiring Managers Can No Longer Tell Who Can Think…
Business schools are not the only institution whose evaluation instruments have lost validity in the AI era. Hiring functions have the identical problem, one step downstream.
What a Failed Pilot Looks Like as a Case Study, and What That Reveals
A good business school case has no answer key. The professor carries with her what happened to the company in question, but the goal of the class is not to guess it.
Four territories
of thinking
01
AI, Technology & Transformation
From technical possibility to capabilities that work across an organisation.
02
Marketing, MarTech & Growth
Connecting customer insight, platforms and marketing operations to growth.
03
Strategy, Operations & Execution
The decisions, ownership and everyday work that turn intent into outcomes.
04
Teaching & Management Thinking
Frameworks tested through cases, questions and the experience of a classroom.
Experience / Perspective
From building technology
to building capability.
More than two decades across technology, marketing, analytics, AI and enterprise transformation.
My career has moved across functions rather than following a single track — from technology and enterprise systems to marketing, analytics, AI/ML, MarTech, growth and transformation.
Along the way, I’ve worked on AI and machine-learning operations, analytics-led decision making, enterprise technology platforms, AI solution incubation, and today, AI-enabled marketing operations. That breadth shapes how I think about the relationship between technology, intelligence, people, process and performance.
Technology → Marketing → Analytics → AI → Transformation → Teaching
Practice meets the classroom
Teaching forces ideas to survive questions that PowerPoint never asks.
Digital Innovation and Transformation at PES University. Customer Relationship Management at ICFAI Business School.
Beyond work
A different way of looking.
Travel. Nature. Motorcycling. Photography.
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