Teaching
Ideas, tested
in conversation.
Bringing practice into the classroom, and taking better questions back out.
Courses taught
PES University / Executive MBA
Digital Innovation
and Transformation
A course connecting technology-led change with the business decisions and operating processes that make it work.
- Industry growth cycles and technology growth curves
- Industry 4.0 technologies and application across industry
- Society 5.0 and success across the world
- Innovation, disruption and transformation cases across industries (Fortune 100 companies)
- ERP workflows for revenue growth, operational efficiency and financial effectiveness
- Cash-to-cash cycle optimisation, production planning and material requirements planning
- Technologies and Deployment models in ERPs; Impact of AI.
ICFAI Business School / MBA
Customer Relationship
Management
A full course for final-semester MBA students, covering 130 students across two sections.
- Harvard Business School case-based discussions
- Harvard Business School’s Market Segments and Channels marketing simulation
- Understanding Customer Relationship, Different schools of thought on Customer Relationship
- Customer Acquisition, Development & Management
- Creating Value & Experience for Customers, Measuring Customer Satisfaction: CSAT, NPS
- Customer Portfolio Management & Customer Life Time Value
- CRM Automation: Sales Force Automation, Marketing Automation, Service Automation
In the classroom
Frameworks earn their place
when they help a decision.
Growth curves, customer relationships and ERP workflows offer different ways to examine a shared question: what needs to change in how a business works?
Teaching notes and course materials are not currently published here.